Parachute Marketing Group Featured in Bluetooth SIG Magazine

Parachute Marketing Group Featured in Bluetooth SIG Magazine

Parachute Marketing Group (PMG) was recently featured in the quarterly magazine of the Bluetooth Special Interest Group (SIG) Magazine in an article about its ongoing project with the city of Chattanooga, Tennessee. “Wireless Tourism” describes how Bluetooth technology will be utilized to tell Chattanooga’s history on consumer’s cell phones.
Excerpt:

“Our goal is to tell these authentic stories in ways that are compelling to our audience,” Said Jim Frierson, task force leader and director of the Kruesi Center for innovation. “Bluetooth has the abilty to transmit data on demand: not to broadcast to those who don’t want it, but to respond to those who do with text, video, audio and images.”

http://www.nxtbook.com/nxtbooks/bluetooth/signatureq308/

For additional local coverage, “Tourism Could Get Wireless Phone Charge”, please visit:

http://www.tfponline.com/news/2008/mar/15/tourism-could-get-wireless-phone-charge/