Wednesday August 13, 4:40 pm ET
CHICAGO--(BUSINESS WIRE)--Parachute Marketing Group (PMG), provider of advanced Bluetooth Proximity Marketing services, celebrated the successful conclusion of a 17-State campaign. Over the course of just 4 weeks, PMG’s wireless access points were deployed in theatres across the country to promote a major motion picture release.
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“In just 4 weeks, we deployed in theatres across the country and interacted with over 100,000 mobile devices. Bluetooth marketing is clearly something consumers are becoming more comfortable with and derive value from. Our ability to provide rich multi-media content directly to users in a fast and simple way without any additional charges is both compelling and valuable to consumers and marketers alike,” said Parachute President and CEO, Brett Cutler.
The campaign distributed “voicetones” from the movie – 5-15 second audio clips that can be saved and used by consumers for alerts or ringtones – video clips and a calendar reminder that went off the day before the release date. Bluetooth hotspots were in place three weeks prior to the release date and showed steady uptake increases as the movie’s buzz increased.
“Our ability to deploy our Bluetooth ‘hotspots’ wirelessly is a huge advantage for us,” said Raffi Vartian, Director of Proximity Marketing at PMG. “Our clients need to have a complete package that can be sent anywhere in the country and immediately be online and connected to our content management system. From Idaho to Georgia to New York to California: we delivered.”
Parachute also conducted an in-depth analysis of the phones recognized over the 4-week campaign, providing a trove of valuable information. For example, while it is widely assumed that American consumers only attend a movie every 6-8 weeks, the campaign data showed that 13% of all recognized unique phones attended the theatres at least twice over 4 weeks. Additional campaign details are below:
* 87,655 successful file downloads
* Averaged 3,131 downloads per day, with the busiest day seeing 6,739 downloads
* The top theatre averaged 535 downloads per day, with a peak of 1,095 downloads in one day
* 102,201 unique devices recognized:
-- Samsung: 28.79%
-- Nokia: 21.05%
-- BlackBerry phones: 12.72%
-- LG Phones: 9.29%
-- Sony Ericsson: 7.91%
-- Motorola: 5.12% (most Motorola phones need to be in Find Me mode to be visible)
-- Other Phones: 15.12%
-- Samsung's E250 was the most often seen device at 8.59% of the total
Parachute Marketing Group Featured in Bluetooth SIG Magazine
Parachute Marketing Group (PMG) was recently featured in the quarterly magazine of the Bluetooth Special Interest Group (SIG) Magazine in an article about its ongoing project with the city of Chattanooga, Tennessee. “Wireless Tourism” describes how Bluetooth technology will be utilized to tell Chattanooga’s history on consumer’s cell phones.
Excerpt:
“Our goal is to tell these authentic stories in ways that are compelling to our audience,” Said Jim Frierson, task force leader and director of the Kruesi Center for innovation. “Bluetooth has the ability to transmit data on demand: not to broadcast to those who don’t want it, but to respond to those who do with text, video, audio and images.”
To read “Wireless Tourism” please visit:
http://www.nxtbook.com/nxtbooks/bluetooth/signatureq308/For additional local coverage, “Tourism Could Get Wireless Phone Charge”, please visit:
http://www.tfponline.com/news/2008/mar/15/tourism-could-get-wireless-phone-charge/Parachute Marketing Group, LLC is a Mobile Marketing Solutions provider and the exclusive source for the ContinuumMobile brand. For more information about our networked, wireless and portable solutions, that integrate Bluetooth, SMS and Wi-Fi, please visit:
www.ContinuumMobile.com.
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